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Story Telling To Sell CPA Offers
Posted on May 5th, 2009 27 commentsStory telling is an effective way to sell your product or service. At my Pay Per Click Formula 2.0 seminar about 6 weeks ago, I touched on the topic of story telling and how some CPA advertisers have abused it with fake blogs (flogs). There are valuable marketing lessons that can be taken from this to do CPA marketing the right and ethical way.
Watch video below from my PPCF 2.0 seminar where I talk about this.
This is just some of the over 10 hours of footage that was recorded from the sold out PPCF 2.0 live event.
You can watch all the video footage when you become a Pay Per Click Formula 2.0 member for as little as $449.
http://www.PayPerClickFormula.com
I welcome your comments on story telling and marketing.
Cheers
Gauher27 responses to “Story Telling To Sell CPA Offers”
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I would say that stories are THE way to get views and attract readers. My most successful blogs are those that are about my life.
Thankfully my life has had some real interest in it-Gives me a lot to write about. Maybe a Video Next-LOL
Be well and happy Gauher!
And all the success in the world to you-Nice Page -
Hi Gauher,
I just want to tell your viewers a story that I joined your PPCF 2 membership and have received outstanding live training.
Gauher has been taking us thru 2 modules per phone call and then opens up for live questions.
He gives top quality advice, priceless info on the call and I take notes like crazy.
I highly recommend Gauhers PPCF 2 training on CPA. He has tons of quality content and updates with pdfs, videos and case studies.
Robert Reuter “Black Belt Bob”
http://www.GoTvPc.com -
It is so easy to do the right thing. Just apply the thought: “In the light of all eternity, what is this moment worth?”. You will have no problem deciding not to take advantage of someone just because you can profit from them. That is predatory in nature and subtracts from the moral person you are trying to become.
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flogs, never heard that before! Very interesting video thanks
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My story is not a biography. My story is a kind of mental and spiritual portrait of lonely poet who is looking and searching secrets of the live and love: anything what will lead me to the values - the sublime.
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Garrett May 5th, 2009 at 16:40
The guy at the end made a GREAT point… the CPA guys are doing the testing for us. We can take their “style” and “flavor”, but plug it in to a good product whilst adding value, making it a win-win-win for everyone involved.
The only problem I see though, is, where are the truly great products hiding? Especially in the CPA world? Ones that we can run super-profitably?
The only option I can think of besides promoting these shady rebill offers is to sell your own products that don’t completely screw the customer with $80/month, impossible to cancel offers. I mean, if we can buy these pills for $1, and sell them for $40, that’s a kickass margin! I haven’t seen any “straight” affiliate offers like this, so are we left with “shady offers” and shady offers only to promote?
I’m on the fence about this because, what do you do, be “kinda” (maybe really) shady and make alot of money, or not make much at all?
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Thanks Gauher, I have been trying to make online money for awile now without Zip to invest it is not going well. Any personal one on one you can offer would be great.
Larry -
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Harold Ward May 5th, 2009 at 17:10
Interesting to know of the dishonesty of marketers using these fake blogs, flogs.
And that it is not ethical. I’m into a
different area and not interested in getting
in the CPA business now. Thanks though. -
I understand the power of telling stories, too.
My only problem is, that as a “known” internet marketer, when I do a story for a regular product, it doesn’t always fly.Is it FTC compliant to tell a story using a fake identity as long as you can back up the validity of the story?
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I think I need to outsource some good stories. I’m the most boring guy around. Good video.
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Very nice of you Gauber letter, I saved more ot300 site and found it very difficult, I have no goods and products and have no business but want to start using the internet because I am retired on disability, with 80 dollars monthly pension and no opportunity to buy a program and to pay a monthly fee, so please be explained to my work with payperclickformula.samo in writing so I can translate it, ….. everything you write is true to false, so of very few people I trust, only people with honor, from the old generation! Stopal hello my sea! Bulgaria !
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hobnil May 5th, 2009 at 18:06
excellent commentary, and you very interezante full of ideas. Just starting my online business with affiliate marketing courses, I notice that I need tools and ideas like this that I see that this business success is based on common sense and psychology of the consumer.
my regards, I hope to continue to receive their newsletters.
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To those blazing the trail on the net…
Your Video Touches on the un-ethical side of the net. However, in time, this will create greater opportunity for those branding themselves and their offers online…
Personal responsibly is always a choice…
It is only the weak that has to continually start over with each new offer because they lost the trust of their most important asset… The prospect and/or customer…
Think about it, offline retailers spend a fortune in advertising to entice consumers into their place of business. To further sweeten the pot they offer discounts in the hope the consumer will tell their friends and more importantly return back for a second, third and/or more purchases.
Online, it is much less expensive and a bit easier to pray on the emotions of folks sitting in the comfort of their own home. The ruthless marketers pollute the web with many shinny lures promoting the latest and greatest gizmo to feed the customers insecurities. Only to enter the witness protection program after the purchase only start again under another alias.
Being a victim of these antics a few years ago, I do much more research prior to making purchases. Furthermore, like many others, we are much quicker to un-subscribe… My guess is as the web develops it will be more and more difficult for these folks to operate.
Providing value while creating trust is the foundation for any successful business model.
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Thanks for exposing the dark side of the web!!
Old saying are still good … Honesty is the best policy!
Great video!
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Thanks Gauher. This is enlightening me. As Paul Julian says above, some kind of outsourcing will be needed, and I add: to match and put barriers to what the unethical marketers can do. The clients need to be educated on looking for trustable sources along any offer. Third parties like guaranteeguarantee.com should evolve to bring traceability on testimonials. Maybe marketers should associate to create such tool for trust.
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Sergei May 6th, 2009 at 03:51
Thank you, Gauher, for the great video!
I ‘ve been in CPA Marketing just for about 2 months, and at first it took me by surprise that almost all CPA offers look a bit suspicious and a kind of scam. Now, after your presentation, I see I am not alone in that. But the question is - what to do? You either go after money or don’t do CPA. Am I right? Is there any ethical way of running these offers if you know that they don’t work?
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I hate fakes like Hell. What I’m trying to do is to have the biggist success THE FAKERS think of and I do know it’s come true. Charlie - die Fliege is a true story but most people do not want to believe it. People see what they like too see and in my opinion not seeing means believing because believing means seeing!
Well I cannot tell the whole story here but you have to believe it is true. Charlie was a calm fly!
I do have to take over a 300 domains which are all mine and I cannot tell you the names now.
I’m not after the quick money I am after the BIG one and willing to wait to make it usefull to everybody!
Keep going you seekers… -
kellogcornflakes May 6th, 2009 at 16:39
“It’s not making money it’s stealing money” - spot on that man. $15k a day ‘tempting’? - well no, not if it involves scamming people! Hey you can make 15k or more robbing a bank or committing credit card fraud - tempted? Same logic. You are just mugging people en masse by taking advantage of their lack of knowledge. Would you go out in the street and mug an old lady? Then why go on the net and do what amounts to the same thing - on mass.
Oh and the CPA networks SHOULD get sued, as they are as guilty. Why do they accept this crap? Or maybe you`re telling me their application process never required them to inspect how legitimate the offer was.
Or maybe they only took 35 seconds to look at the website before approving them in their network and implicating thousands of affiliates and also never got pass through the sign-up page as well.Affiiates should get sued too - it’s called due diligence - you know it’s a scam so you put up a fake blog, fake pictures, fake testimonials, fake story and false claims - you cannot plead ‘not guilty’ after
weaving a web of lies like that.No wonder the industry has such a crappy reputation in other advertising industries.
Wake the $#@% up guys and stop promoting crap and polluting the web.
The CPA networks are full of this crap - email and zip submits to spam the hell out of you or hidden forced continuity scams for worthless biz opps, grant offers, acai, hoodia etc etc….
I thought crapbank (clickbank) was full of garbage but CPA is ten times worse!
Go on - name some win win offers - good deal for the affiliate AND great deal for the consumer? Like looking for a needle in a haystack full of dung…It’s no excuse to say “that’s just the CPA industry, that’s just the way it is” - NOT good enough.
If the CPA industry doesn’t clean up their act then the govt and FTC will do it for them and they and you won’t like that.
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Great video..
really enjoyed it so thank you.
I too love a good story but the moment I feel i’m being led on I develop an immediately “get lost” mentality.
Appreciate the great content.
Cheers
Will -
I really enjoyed the info from the speakers, but 2 things could improve video;
1. Shoot from the other side of the room so as not to get major backlight from the window!
2. Quiet down the idiot in the audience who keeps interrupting the main speakers!! That’s th reason he DOESN’T have a mic!
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Rick Sittel May 8th, 2009 at 15:58
I hear many of the posters here talking FTC etc.
The floggers will just all end up living off shore where the FTC has no power. It will have to be the whole internet industry coming together to police ourselves.
JMHO of course.
Rick -
[...] Gauher Chaudhry did a blog post and video on this recently: Story Telling To Sell CPA Offers @ Pay Per Click Formula II Launch Blog Those who don’t ‘get’ the moral/ ethical argument should at least consider the legal one. If you [...]
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No doubt, telling stories is one of the greatest ways to capture the interest of the reader and makes it easier for the marketer to get the sale.
I think, John Caples dedicated almost an entire chapter on the power of storytelling in his book “testing advertising methods” - great book buy the way.
Concerning flogs: It’s kind of blackhat and I think the success potential will be very short-lived
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Great post! Just wanted to let you know you have a new subscriber- me!
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The best information i have found exactly here. Keep going Thank you
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MichaellaS July 21st, 2009 at 09:23
tks for the effort you put in here I appreciate it!
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LnddMiles July 22nd, 2009 at 03:00
Pretty cool post. I just stumbled upon your blog and wanted to say
that I have really liked reading your blog posts. Anyway
I’ll be subscribing to your blog and I hope you post again soon!
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