Presented by Gauher Chaudhry Toronto, Canada

Dear Friend,

I am going to be completely honest with you.

Originally when I was going to launch this home study course, I seriously contemplated hiring a professional copywriter to do this entire sales letter for me due to serious time constraints.

But then it dawned on me that how could anyone other than myself write about the incredible online journey that I have been on over the last twelve years?

A journey that has allowed me to leave a six figure job in the corporate finance world and stay home with my young kids.  A journey that has allowed me to purchase my dream home and never have to worry about money again - ever. 

A journey that I want you to also experience...

I will be the first to admit that it is not cheap.  This is a comprehensive course that will cost you a one-time fee of $1,297 (don't worry, there is a payment plan).  There are no on-going monthly fees to access my information. 

While other marketers will bury the price of their product in their sales copy, I prefer to be honest and upfront with you.  Even though $1,297 is a lot of money, I am certain that it will be the last thing on your mind after reading this letter.

Why?  Read on.

Back in early 1997 was the first time I ever made any money on the Internet.  It came from an offer that paid a $3 lead commission for a credit card referral.  I still remember taking that $3 commission check and showing it to my friends at work.

Even though it was a small commission check, they couldn't believe that it was possible to make money online. (Remember that this is way back in 1997, where there were only a handful of online marketers and there was no such thing as Google, PayPal or autoresponders yet!)

I should have known that making money with lead generation was my calling.  But for the next few years I dabbled in building web portals, writing ezines, selling ezine ad space, selling banner ads, writing ebooks, selling resell rights packages and everything else under the sun.

Don't get me wrong.  I did quite well in these businesses, but nothing prepared me for the profit potential of the cost per action (CPA) industry.

A few years ago I had set up a web site promoting a certain niche that had a lot of demand.  All the offers I had set up on this web site were cost per sale (CPS) offers except one cost per action (CPA) offer that was buried at the bottom of the web page.

I started driving traffic from Google Adwords to this web page and had a heck of a time converting any of the cost-per-sale offers.  But this one little CPA lead offer at the bottom of the web page that paid out $4 was bringing in 3-4 leads a day.

I thought to myself, what if I just drive all the traffic directly to this one CPA offer?

It was worth a shot.

I switched all the traffic from Google Adwords directly to this one $4 CPA offer and the rest was almost surreal.  The first day of this linking strategy, I generated around $80 in affiliate commissions and paid only $20 in click costs.  I decided to ramp this ad campaign up and get more traffic.  I set up more ad groups on Google Adwords and started bidding on more keywords.

Within a week, I was making an average of $800 a day paying only about $250 in pay per click costs for various CPA ad campaigns.

I was so excited and I remember waking up my wife one morning at about 6 AM to tell her that $200 came into my Primary Ads affiliate account while we were sleeping!  Then my wife (being the cautious one) said to me “What if the CPA network doesn't pay you or they go bankrupt?  How will you pay off the credit card?” 

What a party-pooper.  I was like "Come on woman! This is my moment of glory... you are supposed to be cheering!"

My heart sank. 

What if they didn't pay me? 

I was on target to rack up close to $10,000 in PPC click costs for the month.  Google Adwords doesn't care if the CPA network doesn't pay me.  They had already billed my credit card.

I called up my CPA affiliate manager and kept asking him if my leads were legitimate and if the numbers in my account reports were real.  I must of harassed the poor guy for 3-4 straight days and he kept saying that everything was fine.

And it was.

I received my first five-figure CPA commission check from the CPA network "Primary Ads" a few weeks later and realized that not only was this way of making money online very lucrative, it was extremely fun!  I have never missed a payment from a CPA network since.

I pretty much gave up my other online ventures and have been simply brokering traffic from pay per click search engines directly to various CPA lead offers for the last three years. 

That is why I like to call this model of making money, the "Traffic Brokering" business.

My net take home profit after paying my click costs were approximately 50% and have been for the last few years.  (Don't you just hate when some Internet marketers only tell you their gross sales or commissions and never their net)?

I credit these incredible commission numbers directly to my strategies and techniques.  These strategies and techniques have allowed me to create incredible surges of traffic to various CPA offers. 

These strategies and techniques are a result of spending hundreds of thousands of dollars on pay per click traffic over the last five years.

I have rigorously tested different methods of generating pay per click traffic to CPA lead offers and have now mastered all the major pay per click search engines.

I have my traffic techniques so well refined that I have had Affiliate Managers call me and tell me on more than one occasion to stop sending traffic because I had blown through the advertiser's budget for the month.

Sometimes within the first week.

My traffic techniques are so powerful that a CPA affiliate network that provides real-time statistics could not even keep up with the reporting of leads even after I had stopped sending traffic for a particular offer.  I literally sat there clicking the refresh button watching my leads increase every few seconds in my affiliate account.

On a side note, my affiliate manager called me and told me to slow down the traffic because the volume of leads were freaking out the CPA advertiser.  I eventually had to stop because the traffic and leads became unmanageable for this particular CPA advertiser.

I made thousands of dollars on other CPA networks during this same time period.  I can't post them all here or this whole page will be a bunch of screen shots and I think you already get the point.

My friends over at PPC Classroom said something very smart during their launch about a month ago.  They said that it doesn't matter how much the creator of a training course makes at the end of the day.  The caliber and quality of a training course is dictated by how much the students of the course make.

I 100% agree.  I have seen some of the smartest marketers fall flat on their face because although they knew how to make money online, they could not teach worth jack leaving many angry and disappointed students.

So the next logical step was to determine if I could teach my strategies to complete strangers who would have to start their traffic brokering businesses completely on their own without the luxury of having me as a mentor or coach.

I arranged a two day seminar in November 2006 and had twenty-five people come in from as far away as the United Kingdom to attend a seminar here in Toronto at the Radisson hotel.  I had absolutely nothing to sell to anyone because I had no manuals or CD-ROM tutorials prepared.

Nothing.

I stood up and presented for two full days and poured everything out that I possibly knew about driving traffic from pay per click search engines to CPA lead offers.  All I had to work with was 80 slides in a power-point presentation and I held absolutely nothing back.  The participants hung onto my every word, quickly jotting down pages and pages of notes.

There is a rule of thumb that says only a small portion of people will actually act on information that will make them more money.  I told the seminar participants that the sad fact was that close to eighty percent of them would do absolutely nothing with the information I presented.

My hope was that at least five participants would actually act on the information and use some of my techniques to make money by simply brokering traffic from pay per click search engines to CPA lead offers.

I was wrong.

Since the seminar, I have heard from seven of the participants who have told me that they are making money in the traffic brokering business and hope to continue building on their current successes.

I never expected that my course would have such a profound effect and change people's lives around in literally months.  I kept pounding into my customers' heads to stay dedicated and persistent to their traffic brokering business and they would eventually succeed.

And boy, did they ever succeed...

17:58 minutes Name: Rehan H Location: USA Forum Name: rehan Recorded: January 15, 2009 Course Member Since: August 21, 2007 Best Month: $28,000 Gross / $11,200 Net 22:06 minutes Name: Nathan Thomson Location: Australia Forum Name: nathant Recorded: January 1, 2008 Course Member Since: March 20, 2007 Best Month: $83,000 Gross / $35,000 Net 27:20 minutes Name: Raj Location: New York, USA Forum Name: raj Recorded: November 30, 2007 Course Member Since: April 17, 2007 Best Month: $43,000 Gross / $28,000 Net 22:42 minutes Name: Tedd Barr Location: California, USA Forum Name: tbarr71 Recorded: November 27, 2007 Course Member Since: March 21, 2007 Best Month: $15,000 Gross / $7,500 Net 13:36 minutes Name: Andrew Marcenic Location: Canada Forum Name: Andrew1 Recorded: February 26, 2009 Course Member Since: September 15, 2008 Best Month: $50,000 Gross / $25,000 Net 23:30 minutes Name: Patrick Stephen Location: USA Forum Name: farrahstephen Recorded: December 2, 2007 Course Member Since: March 20, 2007 Best Month: $12,000 Gross / $5,000 Net 18:29 minutes Name: Gregory Davis Location: USA Forum Name: cashola Recorded: January 17, 2008 Course Member Since: May 17, 2007 Best Month: $60,000 Gross / $30,000 Net 23:26 minutes Name: Curt Snow Location: Rhode Island, USA Forum Name: curtsnow Recorded: November 8, 2007 Course Member Since: March 20, 2007 Best Month: $23,000 Gross / $10,000 Net

One of the things you will notice from the testimonials that you have listened or read is that they are from people who you probably have never heard of.  They are ordinary people just like you that were looking for a proven way to make money on the Internet.

People are tired of reading sales copy that is littered with testimonials from Internet marketing gurus who also happen to be promoting whatever they are giving a testimonial for.

The above testimonials are solid proof that anyone can make money in this business.

When a money-making system works, people will flock.  It didn't take me long to sell out my live PPCF 2.0 seminar in Toronto to over 100+ attendees just a few weeks ago.  People paid as much as $1,997 to hear me speak live about my 2.0 strategies and they flew in from as far as Scotland, Australia, United States and many other countries.

And they did not leave disappointed.

These testimonials are not from mega Internet Gurus, no paid endorsements or incentavized testimonials.  Just ordinary people with real results.

After months of writing and recording, I have recompiled (without a doubt) the most comprehensive digital home study course on how to get into the traffic brokering business.  Many imitation courses have appeared, but none have matched the the depth of my material and success stories that have come out of the PPCF course.

The PDF manuals are not transcripts of the DVDs or the CD-ROM tutorials, but rather real content that you will not find anywhere else.

I also prefer to give you access to allthe modules at once.  It doesnèt make sense to teach you something two months into the future if you need to know it in your first week of traffic brokering.  You can go at your own pace through the modules.  I highly recommend that you go through all of them at least once before you even start building CPA campaigns.

Here is a breakdown of each module:
 

If you ever wanted to join a like-minded community of undercover affiliate marketers who are raking in large CPA commissions, then this is honestly the best forum community.  In fact, I think that this is honestly the best part of joining PPCF 2.0. With over 1,700+ current traffic brokers and 15,000 unique posts, there is more strategies and techniques that will take your pay per click game to the next level.

This is literally the most giving community I have ever seen online.  If you have a question, it is usually answered by the many members who are willing to jump in and lend a helping hand within hours.  These are not paid moderators or coaches, just ordinary traffic brokers sharing their knowledge.

You will also get complete access to future webinars and teleseminars to help you move forward in your traffic brokering business.  I will also provide you with live case studies showing you how to drive traffic from pay per click to CPA offers from Step A to Z.  My good friend told me that sometimes you have to sacrifice some of your sheep in order to get your point across.  I completely agree and I am willing to show you profitable campaigns so that you have a complete understanding of how I do it.

One of my greatest assets in helping me achieve the extraordinary results, that you have seen above, is my spreadsheet abilities.  I track all of my CPA ad campaigns and all my traffic sources in spreadsheets on a daily basis. 

My routine every morning is to do a recap of the previous days results for each CPA campaign so that I know what my total net profit was for the previous day.

This routine generally takes me about 25 minutes for approximately twenty ad campaigns.  My spreadsheets have evolved over the last few years and have become more sophisticated in reporting various information that I need to know.

Information is power.

Knowledge is power.

If you know how your traffic brokering business is operating on a daily basis, you have the ability to quickly make changes and ramp up your CPA commissions.

You will get complete access to all my spreadsheets including full video tutorials on how to use them.  They are plug and play without any additional modifications needed.  Of course, you can make any modifications you like to these spreadsheets  in order to help you make more money in the traffic brokering business.

There are plenty of companies on the Internet that can provide you with dynamic tracking technology that can help you determine what keywords are making you money and what keywords are not making you money.

Some are really good and some are really bad.

But there are no tracking solutions that can track the 100+ traffic sources and for the 100+ CPA affiliate networks.  I use spreadsheets because I want a full solution, not half.  All keyword tracking can be done rigth within Google, Yahoo and MSN so you don't need any expensive keyword trackign tools.  Most tracking solutions are limited to Google Adwords and you will see in my course that there is a world of traffic outside of Google Adwords.

Almost all the major pay per click search engines and CPA networks give you the ability to download your data into spreadsheet format.  It is just a matter of pairing up the CPA leads data with the pay per click cost data to determine what CPA campaigns are working and which campaigns are not.

Also keep in mind that some of these companies that provide these dynamic tracking solutions are in the CPA industry and if you use their software hosted on their servers, you will be sharing your sensitive information on what keywords are converting well and for which CPA lead offers.

Now, how dumb is that?

Although technology can help you greatly in your ability to to determine what keywords are converting, tracking is not the main priority. 

Getting the traffic from the pay per click search engines is the first priority. 

What good is a brand new car that has all the bells and whistles if you don't have any gas, right?

I will conduct occasional support webinars for buyers to share any news about the CPA industry and any new discoveries I have made from my own constant testing and tracking.  You will be able to ask me any questions you have or simply share valuable information with the group.

I have created the Pay Per Click Formula 2.0 course out of the sincere desire to help people achieve their own dreams and goals of online success.  You can clearly see that I don't need the money.  I understand that $1,297 is a lot of money and in fact, it is some people's pay check for a full two weeks work.

That is why you need to seriously consider everything before you purchase Pay Per Click Formula 2.0.

1. If you need to borrow money or go further into debt to get the course, don't buy Pay Per Click Formula 2.0.  The best piece of financial advice I can give you is to pay off all your debts.  That will add money faster to your pockets than anything else by just saving money on interest costs.

2. If you don't have much money, don't buy Pay Per Click Formula.  Take whatever you have and get started in this business by buying traffic from Google, Yahoo and MSN.  Start testing and tracking.  No course or ebook on the Internet can even come close to how much you will learn with self experience.

3. If you are skeptical about putting into action all that I teach, don't buy Pay Per Click Formula 2.0.  I know that you have been burned by other products and training programs that have left you with a bitter feeling.  But I need highly motivated people who are determined to make this work and will give my training 110% of their effort. 

4. If buying my course puts a strain on your marriage because your spouse is tired of you trying to make money online with no success, don't buy Pay Per Click Formula 2.0.  Work with my free report at CPAHotSpot.com as that is enough to help get you started.  Once your spouse sees some results, he or she will then put their full support behind your purchase of Pay Per Click Formula 2.0.

5. If buying my course will delay you in buying the special bicycle that you promised your little girl, don't buy Pay Per Click Formula 2.0.  Get her the bike.  That will bring you more satisfaction than all the money in the world. Trust me.

Bottom line. 

The decision to purchase Pay Per Click Formula 2.0 should be on your terms and not mine.  I am not limiting the number of courses that I will be selling.  The only thing to consider is that after the first 1,000 copies are sold, I will be raising the price.  This is because I will continue to add new strategies and tactics to the PPCF 2.0 course materials to keep my customers ahead of their competitors.

There are no barriers to entry in this business.  It is free to open up pay per click accounts and affiliate accounts on the hundreds of CPA networks who are eager for your business.

If you are ready to skyrocket your knowledge and build your traffic brokering business, then Pay Per Click Formula 2.0 is for you.

My policy all along has been to over-deliver.

I promise that when you order Pay Per Click Formula 2.0 and review the materials, you will be extremely pleased.

That is why I give you a FULL 30-DAYS to review and use the materials. 

If for any reason you are not totally satisfied with Pay Per Click Formula 2.0, you may ask for a FULL refund of your money, NO QUESTIONS ASKED. 

This is my IRON-CLAD, NO QUESTIONS ASKED, MONEY BACK GUARANTEE!

You risk nothing.  You have the right to a prompt and full refund of your course cost at any time during the 30 day period.

Fair enough?

So if you are ready to join me on this exciting journey of brokering traffic, I suggest you order your copy of Pay Per Click Formula 2.0 today.

Sincerely,

Gauher Chaudhry

P.S. - I have literally poured hundreds of thousands of dollars into testing and tracking pay per click traffic techniques to different CPA lead offers.  Save yourself time and money by purchasing Pay Per Click Formula 2.0 today to fast-track your way to online success.